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Research papers

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015
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Citation

Lima, Kaneko and Tigre (2015a, June 15). Brazilianhood. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brazilianhood


Research papers

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006
Authors: Andréa Lima, Paula Luz, Richard Nelson
October 8, 2006
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Citation

Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pop-art-project


Research papers

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Richardson Nelson, Andréa Lima, Paula Luz
October 24, 2004
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Citation

Nelson, Lima and Luz (2004a, October 24). Kaleidoscope project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kaleidoscope-project